William III "the Good" of Hainault - Media
WilliamIII,countHainault.pict
William III, Count of Hainault ~ Or four lions rampant quarterly 1 and 4 Sable, 2 and 3 Gules.
The artist attributed these arms to Florent, Count of Holland. His successors a few years later (descendants of his sister) succeeded to Hainault and thus could bear these arms, but in the time of Florent they belonged only to William III of Hainault, the father of Philippa, the queen of Edward III. (Note the benefit from the fuller-bodied shield.)